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Send Your Facebook Page’s Photos To Twitter The Right Way

My last post criticized North Carolina lawmakers for haphazardly posting every action they took on their Facebook page to their Twitter profile. This post will demonstrate a much better way to push photos from Facebook to Twitter without asking your non-Facebook audience to enter the walled garden.

If you’ve never heard of IFTTT, all you need to know is that it’s the secret sauce of Internet automation. There are other sites that fill the same niche, but IFTTT (which stands for If This Then That) is dead simple and it’s free. You can create an account here.

Using IFTTT, instead of publishing a link back to your Facebook page like this:

You can push the photo directly to Twitter.

Which one do you think your followers would rather see in their tweet stream? This approach isn’t just limited to Facebook. I use Instagram to share my photos, and each time I publish a new photo, IFTTT picks it up and re-posts it to Twitter, Facebook, and Tumblr.

You can get the recipe for sending Facebook Page photos to Twitter by clicking “add” below.

IFTTT Recipe: Share Facebook Page Photos to Twitter connects facebook-pages to twitter

IFTTT is fairly self-explanatory, but if you need help setting this up with other services, feel free to send me a message on Twitter. If you’d like to get all of my posts delivered to your inbox, you can sign up here.

Please Don’t Auto-Publish Everything You Do On Facebook To Twitter

As I was browsing my Twitter list of North Carolina Senators I noticed an almost universal bad habit. Senators are automatically publishing every action they take on Facebook to their Twitter feed. I can understand why they thought this was a good idea. They get publish content once on a platform they are more familiar with, and it will automagically appear on a platform they, more than likely, wouldn’t otherwise use, further spreading their political message.

It’s a good theory, but in practice it leads to weird formatting and cut offs,

tweets with absolutely no context

shared photos that are missing the all-important photo part

and spammy, duplicated messaging.

Fully automated accounts have an additional, unseen flaw: they’re usually never checked. Twitter is an interactive platform. If you never log in, you can’t respond to anything and aren’t truly participating.

Automation isn’t inherently evil, but there are much better ways to accomplish it. I will detail some of them in future posts. In the meantime, most politicians shouldn’t be logging into their accounts directly anyway. Instead, use a social media management suite to keep posts on appropriate platforms. Hootsuite is free for up to three profiles, and though it’s far from perfect, it’s better than the status quo.